Farstar Wins DMA International ECHO Awards (Press Release)
October 22, 2008
FOR IMMEDIATE RELEASE
Farstar Achieves Bronze at 2008 DMA International ECHO Awards Direct Marketing Association Awards Farstar for Innovative Interactive Campaign
DALLAS – Oct. 22, 2008 – Farstar, a technology-based interactive marketing firm in Frisco, won the bronze award at the 2008 Direct Marketing Association (DMA) International ECHO Awards for its "Hit the Moving Target" campaign created for Coupons, Inc. Competing in the business consumer and services category, the campaign was judged against other esteemed global direct marketing campaigns.
The International ECHO Award ceremony, hosted by Jay Leno and held at the Bellagio Hotel, was the feature event during the DMA conference in Las Vegas that week. The ceremony recognized international marketing companies who have created innovative campaigns incorporating copy, graphics, production quality and marketing strategy with outstanding results.
"To be showcased on a global scale for our creative marketing work is both fulfilling and exciting," said Kevin Lofgren, founder and CEO of Farstar. "Not only did the 'Hit the Target' campaign garner outstanding results for Coupons, Inc., but it also helped solidify Farstar's intuitive and innovative approach to traditional direct marketing. Our team diligently works to create outstanding marketing campaigns that generate overwhelming results."
Farstar was judged against at least 1,000 other entries from across the United States, Europe, Asia and South America. ECHO judges determine the winning campaigns by distinguishing those campaigns best demonstrating insight into audience behavior and earning involvement of their target markets as well as mastering creative design, execution and marketing strategy.
About Farstar
Farstar is an award-winning technology-based creative marketing firm that focuses on producing overwhelming customer acquisition, retention, and loyalty results for its clients through a variety of services. Based in Frisco, Texas and led by founder and CEO Kevin Lofgren, Farstar was founded in 2001 to build a team of creative and technology-driven professionals. As a strategic partner, Farstar acts as a one-stop-shop for its clients and routinely develops large-scale or specialty advertising programs to help achieve overall sales and marketing goals. During 2008, Farstar has been awarded for its creative work and entrepreneurial spirit by the DFW Interactive Marketing Association for the "Most Effective Local Campaign" and by Inside Collin County Business at the Celebration of Enterprise awards. In addition, Kevin Lofgren was named as the 2008 MTBC Tech Titan Community Hero for his dedication to the creation of Mindbender Academy and revitalization of Frisco’s downtown. For more information, visit www.wedontplayfair.com.
###
Ginger Greenberg or Emily Bruce
972-716-0500 x32 or x21
Ginger.Greenberg@hck2.com or Emily.Bruce@hck2.com
