Kevin's Super-Official, Media-Friendly Bio

July 22, 2008

Posted by Kevin Lofgren.

I founded Farstar in 2002 with two basic beliefs. One, that most marketing and advertising firms didn't produce enough tangible results to justify their fees. And two, that those same firms are too slow to embrace the power of technology and its role in marketing.

Farstar, I believe, is a different kind of marketing agency - one where technology and creativity combine to reach consumers in unique, personal ways. And, in the process, produce greater, measurable results than traditional methods ever could. How do we do it? By not playing fair.

Farstar operates with some unique guiding principles that would be considered downright heretical - or, "unfair" - at traditional agencies:

By playing with this new set of rules, we've grown Farstar into a multi-million dollar company boasting a client list that makes many traditional agencies green with envy.

But enough about Farstar (I think you'll agree there's plenty about it in other posts), let's talk about me. I learned about effective marketing the old-fashioned way - selling books door-to-door for five summers in college. After earning a degree in film from Baylor University, I spent the following decade with assorted new media and internet firms, with an emphasis on user interface design and information architecture. In 2005, just three years after founding Farstar, I was named one of "Forty Under 40" business people to watch by The Dallas Business Journal. Since then I've become very paranoid that everyone's looking at me. ;-)

And in October of 2008 I received a special honor, winning the Metroplex Technology Business Council's Tech Titans Community Hero Award.

Today, I live in Frisco, Texas, with my wife, daughter and newborn son. An avid photographer, I can often be found documenting my kids' escapades, as well as the ongoing renovations to Farstar's offices inside a 1913 Prairie-style home in historic downtown Frisco.

kl