FOR IMMEDIATE RELEASE

Farstar Wins DFW Interactive Marketing Association Award for Most Effective Local Campaign

DALLAS – May 20, 2008 – The DFW Interactive Marketing Association recently awarded Farstar, a technology-based creative marketing firm in Frisco, the "Most Effective Local Campaign" Award, recognizing Farstar’s creation of a holiday marketing campaign for local energy-efficiency store, Current Energy.

The DFWIMA, a forum for interactive and marketing professionals, businesses and educators in the Metroplex to share ideas, information and best practices, announced the winners at the 8th Annual Excellence in Interactive Marketing Awards Wednesday, May 14, at the House of Blues. Each year DFWIMA recognizes thought leaders who demonstrate superior execution, and innovation in the field of interactive marketing.

"Farstar is incredibly honored to be recognized by DFWIMA," said Farstar founder and CEO Kevin Lofgren. "Our dedicated team used innovative creative ideas, hard work and psychological insight to create Current Energy’s holiday campaign and achieve unprecedented results. Being able to assist in the success of another local business makes the outcome of this campaign so rewarding for us."

Farstar, who also created Current Energy’s website, designed a marketing campaign to create awareness among consumers that live in the store’s immediate area, located on Knox Street, and drive foot traffic to the store during the holiday shopping season.

By integrating a creative, curiosity-driven marketing campaign for Current Energy, Farstar increased awareness and foot traffic much more effectively than a traditional marketing campaign. Farstar applies a direct, honest and transparent approach that creates results far and above those typically encountered in the industry.

About Farstar

Farstar is a technology-based creative marketing firm that focuses on producing overwhelming customer acquisition, retention, and loyalty results for its clients through a variety of services. Based in Frisco, Texas and led by CEO Kevin Lofgren, Farstar was founded in 2001 by a team of creative, technology-driven marketing professionals. As a creative partner, Farstar acts as a one-stop-shop for its clients and routinely develops large-scale and specialty advertising campaigns to help achieve overall sales and marketing goals. For more information, visit www.wedontplayfair.com.

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