Our Client:
Tic Toc is a marketing company specializing in custom premiums, loyalty programs and promotional campaigns. Tic Toc often calls upon Farstar to provide our Lead Machine technology, as well as our web development and design capabilities.

Our Client's Client:
GameStop is a home video game retailer headquartered in Grapevine, Texas. Operating over 5,000 locations worldwide, GameStop employs over 44,000 full-time workers and had revenues of over $5 billion in 2006 (the last year for which numbers are available).

Situation:
In 2006, GameStop developed RewardStop, a rewards program for their in-store sales personnel, in the hopes of increasing sales. Unfortunately, only 12% of eligible sales reps enrolled.

Objectives:
To increase 2007 RewardStop enrollment to a level that would have a meaningful impact on GameStop's bottom line.

Strategies & Tactics:
To increase enrollment, Tic Toc decided to re-engineer, re-launch and re-market RewardStop in such a way to make it much more appealing to the sales reps. The look and feel of the RewardStop website, along with the actual rewards, had to make the program appear like a must-do. From a usability standpoint, the program had to have easy enrollment, easy sales tracking, easy points tracking and easy reward redemption. In other words, it had to be easy. Farstar handled all website-related issues; i.e., design, front end, back end, loose ends, etc.

Below are a few screenshots of the RewardStop site:

Results:
Keeping in mind the dismal 12% enrollment rate from 2006, this program produced an astounding 70% enrollment rate. Good enough, obviously, to positively impact GameStop's sales. Not surprisingly, GameStop has renewed the program – and added some great new rewards – for 2008.