Posted by Kevin Lofgren

While we're probably best known for the Lead Machine, we have found ourselves working at least 50% of the time on website strategy, design and development. You name it, we’ve probably built it in one form or another. We’ve created online banking applications, sales incentive applications, reward center applications, e-commerce applications, real-time chat applications, sales force automation applications, customer relationship management applications and community websites. The list goes on and on.

Our process starts with creating a user experience that accomplishes the business goals. We build out the functional specifications, we strategically determine the information architecture, we create a user-interface wire frame, and then we start design and development.

But if you're paying attention, here's the juice. You might have noticed that we're building some pretty interesting user scoring and categorizing sites in our Lead Machines. So let your imagination run wild. What do you think happens when we apply what we know from our lead- and demand-generation expertise to our web apps?

That's right. It's no longer a website. It's a revenue generator.

And that's an understatement.

kl