Farstar Moves Home

August 01, 2007

PRESS RELEASE

The unconventional marketing firm announces new location and enhanced services.

FRISCO, TX, August 1, 2007 – Farstar Inc., a sales and marketing firm known for lead- and demand-generation programs that "create customized unfair advantages for some of the world's leading companies," will move this fall into its new home at 7110 W. Main Street in historic downtown Frisco. On the heels of that move, Farstar will launch a redesign of its web presence, officially announcing two additional offerings – creating complex web applications, and creating multimedia advertising and promotional pieces – currently not reflected on the company's site: www.wedontplayfair.com. Kevin Lofgren, Farstar's founder and president, said his company's move into the restored 1918 Prairie-style house makes a statement about the heart and soul of Farstar. He says the new web site will do the same.

"Bringing my company here is a statement about heart and soul; not about financial gain," said Lofgren. "Relocating your business is a major project that takes a lot of planning. You want to minimize the disruption to your business, while providing a new space that will nurture your company's growth, and increase its efficiency and productivity. I'm bringing my company here as a statement. This is our culture. We bought the house for its soul. And we count ourselves among the guardians of the downtown culture. We're serious about this. It's a lifestyle we're building. We're going to make an impact, and we think Frisco will like what we're up to.

"To be frank, part of the draw to the property for me was the downtown Frisco vibe. Here, we're surrounded by the advantages that go along with living in neon-charged suburbia, and being a member of the 'Greater Dallas extended family.' But Frisco has managed to hold onto its true, rural Texas feel, and that's the lure. The town and its leaders embrace Frisco's heritage, while enabling it to become one of America's fast-growing cities. All of these things factor into creating the kind of place we want to call home."

Lofgren was selected by The Dallas Business Journal in 2005 for the publication's annual Forty Under 40 List, recognizing him among the top 40 business professionals in Dallas-Fort Worth under the age of 40. And as a family man who happens to be a Frisco resident, downtown revitalization is a topic that has his attention. That's why he's put his money where his mouth is by purchasing the Main Street property. Beautifying the property, and adding to the downtown energy, his company is doing its part in bringing a renewed sense of pride and excitement about all the possibilities for other businesses in downtown Frisco.

Lofgren's plan is to improve the impression the house makes on passersby, and for his company's presence to add value to what already is a vibrant, culture-rich downtown Frisco. The property, formerly home to several popular dining establishments, is being transformed inside and out to Lofgren's specifications for that "heart and soul" factor he speaks of so readily.

The pecan tree-shaded grounds will remain carefully tended. The wrap-around porch, and back and upper decks will be spaces devoted to essentials like powwows, think tanks, brainstorms, client meetings – and Friday afternoon happy hours. Farstar is even converting the kitchen into a media studio and game room – air hockey table and all.

New columns and dormer windows are being added to the front of the house, along with exterior painting and landscaping improvements. The interior spaces are getting new period-specific trim, paint, lighting, and all the techie bells and whistles that a company like Farstar requires in its work with the world. Then there's the vital new web site that will go live shortly after the Farstar family gets settled into its new digs. Add up all this rural heart and soul, combined with the best of big city technology. Sprinkle in the appeal of the neighborhood's numerous dining, entertainment, and shopping spots within walking distance of the house – and it's no wonder Farstar is looking forward to moving home to Frisco.